The idea is to allow the subscriber to opt out of emails from a specific sequence or a specific segment of your list/interest. Instead of losing that subscriber altogether, you can just slice that subscriber from a particular segment. Unsubscribe Subscribers Based on Interests For example, in this Convert Kit example, I'm an affiliate of Convert Kit. This is a promotional email trying to … [Read more...] about How to Unsubscribe a Subscriber Based on Specific Interests in ConvertKit
Marketing Strategy
The Importance of Showing Up in Your Email Strategy
I want to share a bit about the importance of showing up with your email strategy. There are a few main reasons why showing up is important. Why You Need to Respond to Your Email Strategy #1 - Engaging with your audience sends really positive signals to your internet service providers. You're gonna land in the primary inbox, so there's the deliverability factor. #2 - The second reason is … [Read more...] about The Importance of Showing Up in Your Email Strategy
How I Make $1000s of Dollars from My Newsletter Every Month
Recently I had a conversation with a successful and seasoned blogger about email newsletters. She explained that she rarely sends an email to her readers but should really figure out a way to be more consistent about it. As I laid out my email marketing strategy and how I monetize my newsletter, she stopped me. "Wait, you make money from your newsletter?" My jaw dropped... Email … [Read more...] about How I Make $1000s of Dollars from My Newsletter Every Month
Are You Missing this Critical Opportunity to Connect With Your Reader
Don't miss an opportunity to connect with your subscriber (or in this case, your unsubscriber)...You've heard the quote "If You Love Someone, Set Them Free. If They Come Back They’re Yours" ...The quote "If You Love Someone, Set Them Free. If They Come Back They’re Yours" might just sum it up best. There are many reasons why someone chooses to leave your list - timing on their journey, … [Read more...] about Are You Missing this Critical Opportunity to Connect With Your Reader
Do this One Thing to “Crush It” With Your Email Marketing
I opened my email this morning and saw a lengthy email from a subscriber... ...I won't lie. It was a little intimating but I knew immediately what I had to do... I clicked "reply" and took 5 minutes to reply to Jenni's email. That one reply made me hundreds of dollars & a loyal reader. This approach isn't any different than what I have always done: reply to every single reader … [Read more...] about Do this One Thing to “Crush It” With Your Email Marketing
The Best Email Subject Lines for Your Blogging Campaigns
Recently I wrote a post about my top email subject lines for August. The post was a popular one. So I decided to round up a list of amazing resources to help you learn and source amazing subject lines for your email newsletters. Related Read: How to Clean Your Email Subscriber List Before I reveal this ultimate list of email subject lines, I want to remind you of a few things. #1 - … [Read more...] about The Best Email Subject Lines for Your Blogging Campaigns