Recently I had a conversation with a successful and seasoned blogger about email newsletters. She explained that she rarely sends an email to her readers but should really figure out a way to be more consistent about it.
As I laid out my email marketing strategy and how I monetize my newsletter, she stopped me.
“Wait, you make money from your newsletter?”
My jaw dropped…
Email Marketing Tips for Bloggers
Are you lost with how to monetize your email newsletter?
Here is the underlying intent of my email marketing approach:
Build the relationship in a genuine way and the income will follow. Your email marketing approach is about making friends in the most selfless way possible.
Your goals should be trust and loyalty. You want your reader to love you and to promote you. The conversions will come.
Related Read: The Best Subject Lines for Your Email Newsletter
Steps to Monetizing Your Newsletter: Email Marketing Tips
#1 – Define your strategies around generating income page views, affiliate promotions, brand sponsorships, and your own product promotions.
#2 – Create your email marketing goals such as getting to know your reader, delivering value to your reader, and converting your reader. Only when you define your goals will you be able to create strategies to meet those goals.
#3 – Create your email campaigns such as a welcome sequence, an engagement sequence, an upsell sequence, and re-engagement sequences.
#4 – Focus on optimizing your deliverability & clicks by ensuring you have outstanding email copy and pass the filters that will ultimately land you in your reader's inbox. Clicks definitely won't happen if you're landing in the spam folder.
#5 – Worth noting is to implement list building strategies. I am not a fan of focuses solely on or prioritizing list growth, but it should be part of your strategy. Research Google-friendly ways to get subscribers (i.e. not pop-ups) and tools such as Sumo and HelloBar. Also, don't forget about your social media platforms. Give a shout out to your audience to remind them you have an email newsletter!
Related Read: My Top Email Subject Headlines in August
If you want more guidance for your email marketing, I have a FREE email marketing email challenge (got that?).
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If you're ready to dig in, then take my Strategic Email Marketing Course for Bloggers
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