The main idea behind building your list with your blog is to make it as easy as possible for your reader to subscribe. You also want to make subscribing to your newsletter accessible to your reader without being intrusive (read: avoid pop ups) This post includes 9 list building tactics for your blog. #1 - Upside Down Homepage This is a homepage that reveals your opt in and an easy … [Read more...] about List Building Tactics for Your Blog
The idea is to allow the subscriber to opt out of emails from a specific sequence or a specific segment of your list/interest. Instead of losing that subscriber altogether, you can just slice that subscriber from a particular segment. Unsubscribe Subscribers Based on Interests For example, in this Convert Kit example, I'm an affiliate of Convert Kit. This is a promotional email trying to … [Read more...] about How to Unsubscribe a Subscriber Based on Specific Interests in ConvertKit
Recently I had a conversation with a successful and seasoned blogger about email newsletters. She explained that she rarely sends an email to her readers but should really figure out a way to be more consistent about it. As I laid out my email marketing strategy and how I monetize my newsletter, she stopped me. "Wait, you make money from your newsletter?" My jaw dropped... Email … [Read more...] about How I Make $1000s of Dollars from My Newsletter Every Month
Don't miss an opportunity to connect with your subscriber (or in this case, your unsubscriber)...You've heard the quote "If You Love Someone, Set Them Free. If They Come Back They’re Yours" ...The quote "If You Love Someone, Set Them Free. If They Come Back They’re Yours" might just sum it up best. There are many reasons why someone chooses to leave your list - timing on their journey, … [Read more...] about Are You Missing this Critical Opportunity to Connect With Your Reader
This morning I listened to Dana Malstaff's latest Boss Mom podcast on a new way to think about funnels. She discussed flipping the lid on the way we think about funnels, opt-ins, and list building. Her mini-training got my mind buzzing and resonated big time with me from a business planning perspective. The main point she made was that we need to think about the end product before we give a … [Read more...] about Are You Creating a Product Strategy that Grows with Your Audience?
We all want a healthy email subscriber list and we want those subscribers to receive, open, and read our emails, right? I recently went from 19K email subscribers to 10K email subscribers and it made my week. Not only did I clean up my email list but I improved deliverability of those emails to my subscribers inbox. Learn why and how I did it. Why You Need to Focus on Your Email Subscriber … [Read more...] about Why Deleting Half Your Email Subscriber List Makes Sense