Call me crazy but I have a number of pet peeves with a variety of email marketing tactics overtaking the digital marketing scene these days. I earn thousands of dollars every month from my newsletter alone. I didn't learn strategy overnight. I studied success rates. I researched emotional triggers. I perfected (well, almost) copy. Bottom line: I went from 0 to 60 in my email marketing strategy … [Read more...] about Stop Doing These Things With Your Emails
How to Customize Your ConvertKit Forms
It is easy to create a form in ConvertKit. Go to the top toolbar, click on "Forms", then choose "Create Form" from the right-hand side of your screen. Creating & Customizing Your ConvertKit Forms Then choose "Form" The next screen allows you to choose the type of form you would like to display in your posts. Honestly, it doesn't matter too much. Choose the one that works for … [Read more...] about How to Customize Your ConvertKit Forms
How to Optimize Your Double Opt-In Process
Over the years, I have gone back and forth with having my new subscribers double opt-in to my email newsletter. As I dug into ConvertKit forms and the double opt-in process, I realized the importance and the opportunity within a double opt-in process. Yes, my journey resulted in accepting the fact that double opt in is the way to go. There is no question the double opt-in process requires a … [Read more...] about How to Optimize Your Double Opt-In Process
How to Unsubscribe a Subscriber Based on Specific Interests in ConvertKit
The idea is to allow the subscriber to opt out of emails from a specific sequence or a specific segment of your list/interest. Instead of losing that subscriber altogether, you can just slice that subscriber from a particular segment. Unsubscribe Subscribers Based on Interests For example, in this Convert Kit example, I'm an affiliate of Convert Kit. This is a promotional email trying to … [Read more...] about How to Unsubscribe a Subscriber Based on Specific Interests in ConvertKit
The Importance of Showing Up in Your Email Strategy
I want to share a bit about the importance of showing up with your email strategy. There are a few main reasons why showing up is important. Why You Need to Respond to Your Email Strategy #1 - Engaging with your audience sends really positive signals to your internet service providers. You're gonna land in the primary inbox, so there's the deliverability factor. #2 - The second reason is … [Read more...] about The Importance of Showing Up in Your Email Strategy
The Best Affiliate Programs for Bloggers
There is no question, partnering with affiliates whether on your own products or with their products is pure gold. With that said, you can't simply jump in and think the money will start rolling on in...so how do you find the best affiliate programs? You have to be strategic. You have to do your research. You have to consider cookie terms. You have to think seriously about commission … [Read more...] about The Best Affiliate Programs for Bloggers