- Edit LIVE notes and description after going LIVE. You can even edit the Screen Shot (which is often a good thing!), add tags, and categories to the video.
- Utilize the Call the Action on the video post LIVE. Click on the dropdown arrow and choose “edit post”. You will have several options within that box, one will be to add a call to action to the end of your video. Be creative. You can drive traffic to your website, to your product, to your newsletter, and so on.
- Interact with commenters by saying their names, acknowledging their comments, and answering their questions
- During your LIVE event, point to that subscribe button so your viewers can begin to follow your LIVE events
I feel I have to make this point again: With all this planning and thinking ahead, one of the greatest aspects to Facebook LIVE is the ability to be real, to be raw, and to be authentic. Planning the heck out of your LIVE events won’t necessarily accomplish that goal. So, don’t give up on the spontaneous LIVE event. Don’t worry about lighting, sound, or the fact that you haven’t showered. Be you. Be real. That is what your audience wants from you.
There is so much opportunity with Facebook LIVE. This introduction to Facebook LIVE is just the beginning to learning and loving Facebook LIVE. I am thrilled and hope that you all will join me for the ride. Ready? 3 – 2- 1…
Marnie
