Have you heard of landing pages? Chances are high you’ve seen them and even used one yourself, although you may not have known what they were called. The landing page is a very important part of growing your blogging business so there is no better time than now to learn more about it. Let’s take a few to go over the basics of what it is, why you need it, and how you can use it.
What is a Landing Page?
In simple terms, a landing page is the initial page your visitor lands on after clicking an ad, a link in an email, a social media link, a call-to-action button, or some other source intended to send them to your site. Regardless of where you are gaining your traffic right now, there is no better place to build a network than on your own platform. You never know when a social network will die off, or stop generating traffic for you. Or perhaps a previous source will stop converting as well for you. This is why it’s important to build your own list directly on your blog. This is probably the biggest use of a landing page on your blog, but it’s not the only reason to have one. You could also use one if you’re selling ebooks, or products, or trying to get people to sign up for a course.
How Can You Use a Landing Page to Grow Your Blogging Business?
So how does a landing page work to grow your blogging business? First, you will generate more subscribers this way. Some stats have shown you can grow your conversion rates by as much as 50% with a landing page.
You can also use this to lead them through a sales funnel. If you offer digital products, services, or even affiliate products, this sales funnel can lead to more income for you. Getting people into the funnel with a landing page is a popular method because, simply, it works. You can start with a free course and once they are signed up, you can pitch a paid product or service at the end. If your free service is top quality and gives them something of value, you could hook a lifelong customer.
You can also use the landing page to direct people right to the product you are selling. People online have far too many choices today and studies have shown that when faced with too many options, many people freeze up and don’t choose anything at all. Your landing page will direct them straight to the product and tell them why it will benefit them.
How Do You Optimize Your Landing Pages?
Now that you know what it does for growing your blogging business, how can you optimize your landing page to work best for your needs? Well, a great headline is essential. This is going to be one of the first things people see. In your headline, you will have fewer than 20 seconds to hook the reader and reel them in. If your headline doesn’t work, nothing else on the page will even matter.
You also need a clean, attractive design. It should be pleasing to the eye but also contain all of the important facts and a clear call-to-action of what you want the reader to do. You need concise, persuasive copy that communicates what you’re offering and what action you want the reader to take.
It needs to be simple, but complete. It needs to balance an attractive look with the form and function you need as well. With the right content, the right design, and a fully optimized landing page, you can begin building your blogging business today.
