This morning I listened to Dana Malstaff's latest Boss Mom podcast on a new way to think about funnels. She discussed flipping the lid on the way we think about funnels, opt-ins, and list building. Her mini-training got my mind buzzing and resonated big time with me from a business planning perspective. The main point she made was that we need to think about the end product before we give a … [Read more...] about Are You Creating a Product Strategy that Grows with Your Audience?
Hundreds of millions of blogs exist on the internet. Yes, the blogging business is here to stay. I know, I know, that number stop you in your tracks? Yeah, me, too. Hold on, don't leave just yet! No doubt, saturation is a reality, but instead of seeing this state of affairs as an obstacle, view it as an opportunity. There is an opportunity to differentiate your blogging business from … [Read more...] about 25 Critical Questions to Ask to Take Your Blog to the Next Level
"What?" I said to her. That was the first time I had ever hear of canned responses. "Oh, these are just templates I use to respond to people who email me," she explained nonchalantly. Brilliant. Did she not realize this tool, this tidbit of information, is life changing for me? Before this serendipitous exchange when I discovered this ridiculously amazing time-saving tool, my system … [Read more...] about How to Create Canned Responses in Gmail
A few years ago, I had a post go viral. I didn’t expect this post to go viral but as it turns out my readers craved the topic. The post happened to be a list post with 12 ways to integrate Montessori into your home. Lucky for me, each of these 12 ways linked back to 12 existing posts on my blog. I knew at that moment this post was going to be my first eBook. The stars aligned and sent me on my … [Read more...] about How to Write Your First eBook in 12 Simple Steps
Bloggers are perfectly positioned to create email courses. Your audience is warm, you have access to extremely targeted marketing making way for potentially high conversions, and you have the content (unearth it, revive it, reinvent, revamp it). Believe it or not, email courses are simple to put together. There are a number of steps that will take time but once you've completed the steps, your … [Read more...] about The Exact Steps I Took to Create my Email Course
Creating an online course doesn't mean you have to reinvent the wheel or create content from scratch. Creating a course means you get to take the meat of your best content to the next level. Reviewing content that you know readers love is a mix of scary and exciting. Scary because you realize that editing should have happened a long time ago. Exciting because you get to make your best content, … [Read more...] about Why Bloggers Are Perfectly Positioned to Create an Online Course