One of my all time favorite books – personal and professional combined – is by a man named Viktor Frankl. He wrote “A Man's Search for Meaning“ and the wisdom brought forth by Frankl within the pages impacted me greatly.
How to Write a Mission Statement for Your Blogging Business
He wrote extensively about the importance of having a purpose in one's life. One of my favorite quotes from the book reads:
Those who have a ‘why' to live, can bear with almost any ‘how'. ~ Viktor E. Frankl
Defining Your Mission
Creating a mission for your business can be thought of in the same light. Having a purpose for your business will give you motivation and drive even on the days and weeks and possibly months that challenge you and your business beyond imaginable circumstances.
If you have a mission, moving forward and especially succeeding in your business will be far more difficult, and honestly, much less likely to happen.
Your mission statement should include the following elements:
- What you are
- What you do – add an emotion word and action words
- Why you do it – add power& action words, your unique proposition & differentiators
- Who you it for – who makes up your ideal customer?
For example, “Carrots Are Orange is a community website dedicated to providing parents & teachers with useful, accessible, and high-quality Montessori living & learning resources for the home & the classroom.”
Stuck? Check out this brief list of mission statements I collected for you.
Your Core Values
Closely related to crafting your mission statement is creating a short list of core values. There isn't enough time within this mini training to cover that topic but think about your values. Don't hesitate to share & ask questions.
Your Goals
There are two basic types of goals: 1) Big Hairy Audacious Goals (BHAG) and 2) Specific Measurable Attainable Realistic and Time-bound. (SMART).
“BHAG” is higher level, bigger picture, less tangible.
“SMART” goals are much more detailed in nature.
It is important to have both within your business. An example of a BHAG might be “To partner with Amy Porterfield on a course launch.” SMART goals may or may not be related to a BHAG depending on your timeframe. A SMART goal for 2017 for me is to launch a Business Planning eCourse for bloggers. So, I would need to place a date on that goal (April 2017), place measurable metrics around that goal (50 students, revenue goals, etc) and so on.
You get my point. Now it is your turn to create your BHAGs and your SMART goals.
Marnie
