Call me crazy but I have a number of pet peeves with a variety of email marketing tactics overtaking the digital marketing scene these days. I earn thousands of dollars every month from my newsletter alone. I didn't learn strategy overnight. I studied success rates. I researched emotional triggers. I perfected (well, almost) copy. Bottom line: I went from 0 to 60 in my email marketing strategy … [Read more...] about Stop Doing These Things With Your Emails
Email Marketing
Do this One Thing to “Crush It” With Your Email Marketing
I opened my email this morning and saw a lengthy email from a subscriber... ...I won't lie. It was a little intimating but I knew immediately what I had to do... I clicked "reply" and took 5 minutes to reply to Jenni's email. That one reply made me hundreds of dollars & a loyal reader. This approach isn't any different than what I have always done: reply to every single reader … [Read more...] about Do this One Thing to “Crush It” With Your Email Marketing
Create a Customer Map for your Blog Reader & Success Will Follow
Understand your reader and your audience generally is a huge part of being successful. Without it, you're shooting arrows in the dark. Knowing your reader (or your avatar as Jeff Walker described it) is a fundamental piece of your business roadmap. Don't know where to start? Don't worry, I have your back. Steps to Defining & Knowing your Reader Have a vision of your reader, a real … [Read more...] about Create a Customer Map for your Blog Reader & Success Will Follow
