Bloggers are perfectly positioned to create email courses. Your audience is warm, you have access to extremely targeted marketing making way for potentially high conversions, and you have the content (unearth it, revive it, reinvent, revamp it). Believe it or not, email courses are simple to put together. There are a number of steps that will take time but once you've completed the steps, your email course is fully automated and you can sit back and generate income passively.
The Exact Steps I Took to Create my Email Course from My Blog Content
Step #1 – Choose a Topic
Analyze Your Traffic & Consider the Most Common Questions Asked by Your Readers: What are your most popular posts? Gather your top 10 posts. Determine a theme. Within the context of your most popular posts, do these most common questions fall into a theme?
Step #2 – Build Your Targetted Email List
Create a Lead Magnet and Make Available within these Most Popular Posts: Make your Lead Magnet relevant and worth something to your readers. Examples include a beautiful printable infographic, a sample chapter from an eBook, a checklist, a cheatsheet, or worksheet. As readers opt in to download this “content upgrade” or “freebie”, you email provider tags the subscriber with the course topic interest and drops the subscriber into a specific form. You're now creating a warm email list to market your email course. Leadpages is by far the go-to resource for creating lead magnets for list building.
Step #3 – Create a Series of Newsletters Including Relevant Content
In your weekly newsletter, include links to these popular posts. Then, create an automation, or a rule, within your email provider that tags any subscriber who clicks a specific link. The tag will tell you exactly what interests your readers. You continue to build your warm list.
Step #4 – Slice Up Your Content into a Set Time Period
I chose 30 Days because I had a lot of content within my most popular theme. You might consider a shorter 7 or 14-day email course. These courses, although shorter in duration, are still full of potential. Don't underestimate them.
Step #5 – Set Up a Sequence within Your Email Newsletter Provider
As I mention, I use ConvertKit. It is simple, flexible, and provides capabilities perfectly fit for this type of course.
Step #6 – Set Up an Automation in Your Email Provider that Triggers a Sequence Once a Subscriber Purchases the Email Course
I use Shopify to showcase my email courses for purchase. This virtual shop integrates with your email subscriber. Shopify integrates with ConvertKit so that when a reader buys a product the buyer is automatically dropped into a sequence (your email course).
Step #7 – Market Your Email Course to Your Hot Email List
By this time, you should have a nice warm email list of prospects. Target these prospects directly with a newsletter and Facebook ads.
Resources I Use to Create My Email Courses
WordPress.org to build your blog
Google Analytics to identify themes and popular content
Social Warfare to track your posts popularity
Leadpages for your lead magnet
ConvertKit for your email
Fiverr for your email course logos, headers, and branding
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