Over the years, I have gone back and forth with having my new subscribers double opt-in to my email newsletter. As I dug into ConvertKit forms and the double opt-in process, I realized the importance and the opportunity within a double opt-in process. Yes, my journey resulted in accepting the fact that double opt in is the way to go. There is no question the double opt-in process requires a … [Read more...] about How to Optimize Your Double Opt-In Process
Deliverability
The Importance of Showing Up in Your Email Strategy
I want to share a bit about the importance of showing up with your email strategy. There are a few main reasons why showing up is important. Why You Need to Respond to Your Email Strategy #1 - Engaging with your audience sends really positive signals to your internet service providers. You're gonna land in the primary inbox, so there's the deliverability factor. #2 - The second reason is … [Read more...] about The Importance of Showing Up in Your Email Strategy
