This morning I listened to Dana Malstaff's latest Boss Mom podcast on a new way to think about funnels. She discussed flipping the lid on the way we think about funnels, opt-ins, and list building. Her mini-training got my mind buzzing and resonated big time with me from a business planning perspective. The main point she made was that we need to think about the end product before we give a … [Read more...] about Are You Creating a Product Strategy that Grows with Your Audience?
We all want a healthy email subscriber list and we want those subscribers to receive, open, and read our emails, right? I recently went from 19K email subscribers to 10K email subscribers and it made my week. Not only did I clean up my email list but I improved deliverability of those emails to my subscribers inbox. Learn why and how I did it. Why You Need to Focus on Your Email Subscriber … [Read more...] about Why Deleting Half Your Email Subscriber List Makes Sense
Facebook Live is an incredible opportunity for your business and for your list building. Not only does Facebook lean into those people publishing video, our audience likes to see the behind the scenes and enjoys mini-training sessions. I've seen this result first hand. I've thought a lot about how to leverage this opportunity from all angles. Most recently, specifically I focused on building my … [Read more...] about How to Build Your Quality Email List Using Facebook Live
An opt in might be the perfect way to build your newsletter list. You offer your reader a free download, eBook, or online course depending on your preference. Taking the plunge with Leadpages took me a while. I don't want you to make the same mistake. Always budget conscious I waited many months before going for signing up for Leadpages. I can honestly, wholeheartedly say that Leadpages has … [Read more...] about How to Easily Create a Successful & Beautiful Opt In with Leadpages