Understand your reader and your audience generally is a huge part of being successful. Without it, you're shooting arrows in the dark. Knowing your reader (or your avatar as Jeff Walker described it) is a fundamental piece of your business roadmap. Don't know where to start? Don't worry, I have your back. Steps to Defining & Knowing your Reader Have a vision of your reader, a real … [Read more...] about Create a Customer Map for your Blog Reader & Success Will Follow