Understand your reader and your audience generally is a huge part of being successful. Without it, you're shooting arrows in the dark. Knowing your reader (or your avatar as Jeff Walker described it) is a fundamental piece of your business roadmap. Don't know where to start? Don't worry, I have your back. Steps to Defining & Knowing your Reader Have a vision of your reader, a real … [Read more...] about Create a Customer Map for your Blog Reader & Success Will Follow
Finding content for blog posts doesn't have to be a painful or unenjoyable process! In fact, writer's block is often broken with a unique approach to identifying the topics your audience wants to hear from you. My 10 Favorite Ways to Discover What to Write About on My Blog Quora is an amazing place to discover the questions people are asking about your niche. You can also ask a … [Read more...] about 10 Unique Ways to Identify What to Blog About
Instagram is my blogging business behind the scenes. I use it intentionally to give my audience an opportunity to get to know me a bit better. Thinking of Instagram in this way transform the way you use it for your business. My Instagram feed is personal to some extent providing insight into my days and making me real, and hopefully authentic, to my audience. That is my goal. I want to be … [Read more...] about 3 Reasons Why Your Blogging Business Needs Instagram
One of my all time favorite books - personal and professional combined - is by a man named Viktor Frankl. He wrote "A Man's Search for Meaning" and the wisdom brought forth by Frankl within the pages impacted me greatly. How to Write a Mission Statement for Your Blogging Business He wrote extensively about the importance of having a purpose in one's life. One of my favorite quotes from the book … [Read more...] about How to Write a Mission Statement for Your Blogging Business
Understanding your blog as a business is key to meeting your goal. At first thought you might say to yourself, “Yes, of course I know my business.” You might even roll your eyes. Hear me out. Your blog is a business. Own it. Listen up. Here is a little tough love. Knowing your business in your brain and taking the time to think through the pieces that make your business tick are two different … [Read more...] about What is a Business Plan & Why It Matters for Your Blog
This morning I listened to Dana Malstaff's latest Boss Mom podcast on a new way to think about funnels. She discussed flipping the lid on the way we think about funnels, opt-ins, and list building. Her mini-training got my mind buzzing and resonated big time with me from a business planning perspective. The main point she made was that we need to think about the end product before we give a … [Read more...] about Are You Creating a Product Strategy that Grows with Your Audience?